Campaigns
Short links in SMS campaigns: how to track the clicks on each message
An SMS has little room, and a long link eats it. How to shorten links, add UTM parameters and group message links into a campaign so you can see the result.
Campaigns
2 posts · links, SMS and email in measurable campaigns
Campaigns
UTM without the chaos: how to name your campaigns so reports stay clean
Three UTM parameters and a few naming rules separate a readable report from one where a campaign shows up five times. How to standardise them and save them in Li-Nk.